T&I STORY
Launched in 2010 by Jean-François Ey.
Jean-François Ey had been working for a major wine importer in the USA mostly as French Wine Portfolio Manager but also selling wines from the other wine countries.
For 10 years, traveling intensively the US markets, he visited hundreds of restaurateurs and fine wine retailers and collaborated with dozens of distributors who have welcomed him in their world and shared their passion.
He developed a taste for telling the story of the wines, the winemakers behind them and the wine regions they come from.
When it became time for him to move back home in the Roussillon, he aimed for a company that would source unique wines from ecologically conscious, independent, family owned wineries.
He aimed to establish an educated sales force with a personal understanding and relationship with each wine and the winemakers who made them.
He established a rigorous selection process in order to choose wines that sometimes show Tradition, sometimes Innovation…hence the company name.
Being based between France and Spain, TRADITIONS & INNOVATIONS is closer to the source. In each region it stays at the forefront with hand selected wineries and continuously follow the evolution of each wine region.
Having direct representation in the key markets, it keeps a finger on the pulse and constantly analyzes what is needed by its customers in order to source the best options.
The route to success for a start up company is never a straight line... Despite a successful start in the US entering close to 15 markets as well as launching the UK market successfully, it was forced to focus on developing a stronger base in the New-York market before restarting to develop other markets.
2018 will mark the launch of numerous key markets !